Amazon is a simple and direct way to be found and to grow a lucrative customer base. At MAJOR Digital Marketing we can help you achieve just that by showing you how to create an Amazon SEO & marketing strategy that truly works in your favor. Whether its product listings, amazon campaigns, A+ Content, or redesigning your Amazon storefront. Lets drive more sales through Amazon marketing together.
Amazon has built a platform that is easy to shop and also search. A9, is the name of Amazon's search engine. Amazon provides a very user-friendly interface that allows sellers to fill in the data relevant to their products, and once you do, it becomes very easy to implement any changes. However, Amazon is constantly changing and evolving A9. Updates occur frequently and without much notice, which can be frustrating for sellers trying to optimize their visibility, grow their business, and scale their Amazon SEO campaigns. This is why product titles, features, and descriptions must be optimized on a regular basis every 2-3 months.
GET HELPAside from SEO optimization help rank products listings, it’s also important to use high-quality photos if you’re committed to boosting your Amazon product rankings. By using high-quality images of 1000 x 1000 pixels, you can enable the zoom feature, which allows buyers to see your products up close and in detail. Amazon has very specific requirements for both product and listing photos. Utilize listing photos and A+ enhanced brand content to tell a story and demonstrate the value that your product has. Customer product reviews and feedback are also factors that can help boost your sales. This is a great way to help improve organic sales as well as when launching a new product.
Amazon pay-per-click (PPC) campaigns let you pay for exposure if your products aren’t getting enough organic traffic. There are 3 different types of Amazon advertising formats.
Sponsored Product Ads: For individual products on shopping results and product detail pages to shoppers actively searching or viewing similar products.
Sponsored Brand Ads: These are ‘headline’ ads that appear in shopping results based on keywords and feature a custom headline, image, logo, and 3 products.
Sponsored Display Ads: Featured in a range of locations targeted based on audience shopping interests and behavior. Use different ad creative based on location.
Small businesses can greatly benefit from incorporating user-generated content (UGC) and influencer marketing into their Amazon marketing strategy. UGC, such as customer reviews and product photos, can increase customer trust and credibility for the small business. Influencer marketing, on the other hand, can help the small business reach a larger audience and tap into the influencer's engaged followers. This can also increase brand awareness and credibility, as well as drive sales through authentic endorsements from trusted individuals. This will be sure to give any business a major boost!
Major Digital Marketing is a client-first digital marketing agency based in Los Angeles and we are passionate about helping small business achieve major results online
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